The kumihimo braiding method that Pez uses is attractive and makes for a nice looking pieces of audio jewelry, especially when he uses beads.
His marketing skills are to be admired, too. He's riding the "highly polished, aerogel insulated" horses for all they are worth.
I'm not trying to run down Jason, his products or his veracity. I will say that his approach to building quality cables demands high pricing. His approach to sales is a polar opposite to how I ran my business. My approach was to develop an exceptional product line that I could sell at the lowest possible price. I've talked to others in the industry and tend to "hang out" with those that have the same philosophy: Danny Richie (GR Research), Eric Hider (dB Audio Labs), Pete (TWL), Greg Roberts (Volti) and Gary Dews (Border Patrol).
The TWL/dBe Passion USB cable is a frickin' Killer for less than $400.00.
Could I design a digital cable that is worth $1300.00/meter? Sure... as a matter of fact, I have. It is quite frankly speaking - stunning. Question is: is it worth it? Answer is that for less than half the price I designed a USB cable that is 98% of the "Stoopid'E' USB". On 99% of the systems I have heard, the "half cost" cable is all anyone needs due to system limitations.
No, my personal, proprietary USB cables are not for sale. They kill my arthritic old hands and I don't need to complicate my overly complicated situation.
There are a lot of good cables out there. There are some great values in cables: (TWL) comes to mind immediately. I'm sure Hapa cables sound wonderful. I know the man and I know his passion. The guy can hear. I've set with him in listening sessions and heard his comments. I also know that we have different listening criteria... not wrong, just different.
Cables are the arena of holy wars. Let the battles rage on. I'll build my own...
Besides: there is always a faster gun fighter!