Sorry, that was price listed on Steve Hoffman's forum back in '05. I could not find any more current prices listed there. There are a few Grover threads on hoffman forum, totalling well over 100 pages. Lots of happy Grover wire users keeping those old threads going forever!
To me, a giant is BIG. Grover is not aiming to make a high value affordable wire, he is trying to make the best wire available at any price. This is evident by his consistent comments that his wires are better than brand X, often considered to be among the best available. His wires are priced like high value, mid priced wire, even affordable to some audiophiles. 500-1000 is the sweetspot price bracket for high end speaker wire. But he claims (and many people agree) that it performs among the best. Probably gonna be hard to beat Indra and Aluminata for $25/ft, but even $70/ft is only 7.5% of Aluminata's price!! Grover said yesterday, "I am sure my recent cables will better the Aluminatas." We'll listen carefully and find out, but I won't be surprised if they are awesome in their own way, based on my experience with his ICs, and not just "for the money."
Rich